Omar Yunes, a Mexican investor, was named the 2015’s Best Franchisee of the World (BFW) competition. Omar has been a franchisee of Sushi Itto, a Japanese food chain since he was at the age of 21. Today, Omar owns 13 franchised units in Mexico City, Veracruz, and Puebla. The 13 units represent ten percent of the total franchised units owned by Sushi Itto.
A Competitive Award
In a statement during the ceremony, which was held in Florence, Italy on December 5, 2015, Omar could not hide his excitement as he dedicated the award to the 400 employees of the 13 units under his name. To emerge the winner, Omar Yunes beat competitors from other nations including Hungary, Brazil, France, Mexico, Italy, Portugal, and Argentina. The evaluation was based on the contribution of the franchise to knowledge, employee motivation, improvements proposed and implemented as well as its effect on the network.
According to the BFW organizer, Diego Elizarrarras, Omar successful journey began when he won at national level elimination. Omar was honored for his efforts in strengthening the franchisee-franchisor relationship, implementing control boards that help evaluate franchising links, and excellent information management.
What Does The Award Mean?
According to Benjamin Cancelmo, the CEO of Sushi Itto, the award is a show of consistency in ensuring excellent customer care experience, unparalleled hospitality, and a great flavor. On his side, Elizarrarras stated that winning the award strengthens Mexican franchise in the international markets.
The Mexican Chapter
In the Mexican chapter, Ivan Tamer a franchisee of Prendamex took the second position. He was recognized for his efforts in the implementation of new marketing strategies that has restructured the entire chain of pawnshops. The highly competitive Mexican chapter was manned by a jury drawing its members from the Mexican Association of Franchises, the Universidad Anahuac, and entrepreneurs of the sector.
About Omar Yunes
Omar Yunes is a prominent Mexican investor. Yunes is a franchisee of a Japanese food chain, Sushi Itto. Omar manages 13 franchised units, which have over 400 employees. In 2015, he was honored with the Best Franchisee of the World. Omar is known for motivating his employees through excellent remuneration, a factor that made earn the BFW award. Through his leadership, Sushi Itto has been able to develop viable business networks; design working strategies as well has to create an effective implementation control board.