JHSF is a Brazilian-based organization that deals in real estate development, shopping malls, gastronomy, and hotels. JHSF was founded in 1972 by two brothers namely José Roberto Auriemo, and Fábio Auriemo along with two other partners. Initially, the company was called JHS but later changed its name to JHSF in 1990. This was after there was a split in the firm. As a result of the division, Fábio Auriemo called his company JHSF. Moreover, as an outcome of the division, José Roberto became the president of the other company which he called JHSF. Initially, before the split, JHS was mainly providing incorporation and construction services.
Currently, JHSF operates both nationally and internationally. Some of the countries are Uruguay, and United States of America. One of the development projects done by the firm is the construction of the building 815 on Fifth Avenue located in New York, USA. Additionally, another project done by the company is the real estate development of the residential condominium known as Las Piedras found in Punta del Este, Uruguay.
José AuriemoNeto functions as the Chief Executive Officer, and President of JHSF. Neto’ primary focus is to ensure the spread of the firm’s interests in matters relating to public developments, hotels, and office buildings. Additionally, Auriemo also controls the company’s extensive retail and shopping portfolio. These include the prestigious Cidade Jardim shopping complex in Säo Paulo and the Bela Vista in Salvador. Besides, other shopping and retail portfolios of JHSF are the Ponta Negra shopping center in Manaus, and the Metrô Tucuruv. Currently, the company is doing two development projects in Sao Paulo, Brazil. The developments are due to the vast growth of the economic market in the country.
In 2009, José Auriemo Neto signed the company’s first venture into retail. He did this by signing exclusive partnership agreements with Jimmy Choo, Pucci, and Hermes. Additionally, José Auriemo Neto opened the first retail outlet of the company known as Cidade Jadrim shopping complex. Moreover, with the help of Neto’s expertise, the company was able to secure a partnership with Valentino. This partnership enabled JHSF to launch the first Valentino and R.E.D. Valentino stores in Brazil.