Honey Birdette, one of the biggest women undergarment brands globally, recently took another major step in conquering the U.S. market by launching its US e-commerce site. Based in Brisbane, Australia, Honey Birdette has been making inroads in the American and European markets over the recent past. The recent launch was a strategic move by the company to capitalize on the lucrative American market that has proved to be warming up towards the brand. From 2016 and stretching over to 2017, the company has made unprecedented increment in its online sales within the United States for up to 374 percent. The e-commerce site will bring with it more success. On top of the online marketing, plans are also underway for the opening of a physical store in the United States.
The UK and Australia Stores
Honey Birdette started its operations in Australia in 2006 after Eloise Monaghan founded it. Eleven years down the line, the company has opened more than 55 stores in Australia, and more are still in the pipeline. Surprisingly enough, the company had not ventured into the oversee market up until last year when it launched its first foreign stores in the United Kingdom. The stores were opened in London’s Covent Garden, Westfield White City, and Leeds’ Victoria Gate. One year later, Honey Birdette is in the process of opening additional ten stores in the UK, with a long-term goal of opening 40 stores before the curtains fall for next year. Some of the strategic markets targeted by the company include Liverpool, Leeds, Westfield Stratford, and Newcastle.
Words from the Founder
Speaking after the launch of the U.S. e-commerce site, Honey Birdette’s founder, Eloise Monaghan, said that the site launch was aimed at revolutionizing the customer experience. She added that with the new development, the American customer would have a full range of products to choose from. Clients making orders in excess of $50 will also be given free delivery.
Products from Honey Birdette
The cost of Honey Birdette lingerie products ranges from $100 to $300. The produce quality Lingerie, including Bras, Thongs, Knickers, Suspenders, Teddies & Bodysuits, and Robes & Chemises
Besides the lingerie, the company also produces essentials such as stockings and candles, as well as toys for both genders, novelty, and lubricants.
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